Raising $1.5M Seed

Ship Video in
Minutes, Not Months

Stripe made payments a single API call. Hiyve does the same for video. One SDK - video, AI, chat, recording, and collaboration - production-ready and proven across 250,000+ live sessions.

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250K+ Sessions Powered
25K+ Platform Users
$70K ARR (Bootstrapped)
$33B Total Market
▸ First Call in Under 5 Minutes ▸ $33B Total Addressable Market ▸ One SDK - Video · AI · Chat · Whiteboard · Recording ▸ 250K+ Live Sessions Powered ▸ $70K ARR Bootstrapped ▸ Usage-Based Revenue That Compounds ▸ HIPAA & SOC 2 Ready ▸ 25K+ Platform Users ▸ First Call in Under 5 Minutes ▸ $33B Total Addressable Market ▸ One SDK - Video · AI · Chat · Whiteboard · Recording ▸ 250K+ Live Sessions Powered ▸ $70K ARR Bootstrapped ▸ Usage-Based Revenue That Compounds ▸ HIPAA & SOC 2 Ready ▸ 25K+ Platform Users
The Problem

Building video is
broken

18 Months Before a Single User Connects

Build from scratch and burn 12–18 months and $1M+ before your first call works.

5 Vendors Duct-Taped Together

Video, chat, recording, AI, file sharing - five contracts, five points of failure.

AI Is Still a Bolt-On

Intelligence should be embedded in the SDK core - not layered on after the fact as a separate service.

Compliance Is an Afterthought

HIPAA and SOC 2 are premium add-ons - or missing entirely. Regulated industries can't even get started.

Our Story

We didn't plan to
build a video SDK.

Started with Muzie.Live

Built a music education platform where audio latency and video quality are harder problems than a typical video call.

Tried Chime, Twilio, and others

Poor audio quality, months-long integrations, no control. Every SDK forced us to compromise.

Built our own from scratch

Custom media servers, adaptive quality, ultra-low-latency audio. Muzie.Live became known for the best call quality in music ed.

Competitors started asking to use our tech

Other platforms reached out wanting our video infrastructure. The SDK we built for ourselves is the product.

The Solution

Build it your way.
Or use it out of the box.

The SDK serves companies that want to embed video into their own product. Hiyve.io serves teams that want a branded AI video platform they can deploy immediately.

app.tsx - Hiyve SDK
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PRIMARY PRODUCT
Developer SDK

Hiyve SDK

One SDK replaces five vendors - video, chat, recording, AI copilot, and whiteboard - with usage-based pricing at $0.003/min per participant.

LIVE
Platform

Hiyve.io

White-label AI video platform teams can deploy immediately - no engineering required. $16/user/mo predictable recurring revenue.

REVENUE
Proof of Infrastructure

Muzie.Live

Music education platform that proves the SDK works at scale.

$70K
ARR
25K+
Users
250K+
Sessions
Traction

The SDK is
already in production.

Most seed-stage infrastructure companies raise on a prototype. We're raising on a production system with paying users, real revenue, and 99.9% uptime - all bootstrapped.

0
Live Video Sessions
Powered by SDK
0
End Users on
Muzie.Live (SDK proof)
$0
Bootstrapped Revenue
(Muzie.Live)
0
Uptime Across
All Sessions

How we got here: Muzie.Live is our own product built on the Hiyve SDK. These metrics aren't from a beta - they're from a live, revenue-generating platform running the exact same infrastructure we're now selling to developers. The SDK is proven. This raise is about distribution, not development.

Market Opportunity

A $33B market
becoming $85B

Video infrastructure + AI communications platforms. Growing 15%+ annually as more industries move critical workflows to video.

Total Addressable Market (Video Infrastructure + AI) ~$33B today → $85B by 2035
Serviceable Market (Education, Healthcare, Industry Software) ~$12B
1% Capture = Revenue Potential $120M+
SDK Beachhead
Education & Telehealth
Expansion
Industry Software + Enterprise
Timing
AI-Native Shift -Right Now
Why Now

The market is
wide open.

Twilio Shook Developer Trust

Twilio announced they were sunsetting Programmable Video in December 2023 - forcing thousands of developers to scramble for alternatives. They reversed the decision six months later, but the damage is done. Developers don't build critical infrastructure on platforms they can't trust.

Trust Crisis

Cloudflare Acquired Dyte

Cloudflare bought Dyte in April 2025 for its video SDK team and technology, then put the SDKs into maintenance mode. Dyte's customers now face an uncertain future - and another platform shift. The pattern is clear: standalone video SDKs are consolidation targets.

Consolidation

Open-Source Hit a Ceiling

Jitsi proved demand for self-hosted video, but its parent company 8x8 is under financial pressure with layoffs. Zero AI, fragile recording, no compliance certifications, and scaling requires dedicated headcount. The "free" option has hidden costs that exceed commercial alternatives at scale.

OSS ≠ Free

AI Changed What "Video" Means

Every legacy platform treats AI as a bolt-on - a transcript after the call ends. Hiyve's AI reads facial expressions, tone, and body language in real time, then coaches users live. Not post-call analysis. In-call intelligence.

AI-Native

The bottom line: Developers are actively looking for a video SDK they can trust. Incumbents are losing credibility, open-source can't scale, and no one has combined managed infrastructure, pre-built UI, and AI-native intelligence into a single platform.

Competitive Landscape

We know the
playing field.

Capability Hiyve SDK Jitsi (OSS) Agora Twilio Chime SDK Daily
Pre-Built UI Components ✓ Full ✗ None ~ Basic ✗ None ~ Basic ~ iframe
AI Built Into Core ✓ Native ✗ None ✗ Bolt-on ✗ Bolt-on ~ AWS add-on ~ Bots API
Managed Infrastructure ✓ Full ✗ Self-host only ✓ Yes ✓ Yes ✓ Yes ✓ Yes
Collaboration (Chat, Whiteboard) ✓ Built-in ~ Basic chat ~ Chat only ✗ None ~ Messaging ✗ None
Cloud Recording ✓ Built-in ~ Jibri (fragile) ✓ Yes ✓ Yes ✓ Yes ✓ Yes
Time to First Call Minutes Weeks–Months Days Days Days–Weeks Days
Pricing (per min) $0.003 "Free"* $0.004+ $0.004 $0.0034 $0.04+
Vendor Risk ✓ Low ~ 8x8 layoffs ~ Declining rev ~ Trust issues ~ AWS lock-in ~ Pivoting

*Jitsi is open-source but requires self-hosting, DevOps headcount, and has zero compliance certifications. The real cost at scale often exceeds commercial SDKs.

Business Model

SDK revenue
compounds.

Primary - SDK

Hiyve SDK

$0.003/min per participant
  • Usage-based - revenue grows with every customer
  • Free tier to start, volume discounts at scale
  • Recording add-on: +$0.01/min per participant
  • AI add-on: +$0.005/min per participant
  • Competitive with market rate ($0.002-$0.004/min)
Growth Engine - SaaS

Hiyve.io Platform

from $16/user/mo
  • Predictable MRR - monthly subscriptions
  • White-label premium tier for enterprise
  • High retention - mission-critical tool
  • Enterprise plans available
  • Ready-to-deploy - zero engineering required
Est. Gross Margin
~80%
Infrastructure costs scale sub-linearly
NDR Target
130%+
Usage grows as customers scale
Blended Rev/Min
$0.018
SDK + recording + AI per participant
Path to $1M ARR
~50
Customers at ~130 hrs/day each
Go-To-Market

Land developers.
Expand into enterprises.

Developer-led growth is the proven playbook for infrastructure companies. Developers discover us, integrate fast, and usage compounds as their products scale.

1
Months 0–6

Capture developers

  • Free tier (10K min/mo) - no credit card, no sales call
  • SEO + content for high-intent queries ("video SDK", "Twilio alternative")
  • Founder-led outreach to CTOs building video features
Milestone 500 developers · 50 paying accounts
2
Months 6–12

Go vertical

  • Focus on telehealth & education - strongest early market fit
  • Hackathon sponsorships + startup credits to seed developer adoption
  • Hiyve.io platform sales to non-developer teams
Milestone $500K ARR
3
Months 12–24

Layer enterprise on self-serve

  • Enterprise sales on top of self-serve base (land & expand)
  • AWS & Azure marketplace listings
  • Expand existing accounts through usage growth (130%+ NDR target)
Milestone $1.5M ARR - Series A ready
This is the same playbook that took Twilio to a $1.2B IPO and SendBird to unicorn status with 90% inbound leads. Developer-led growth works because developers choose their own tools - and the best tool wins.
The Team

Built by people who
ship & scale.

SR

Sam Reti

CEO & Co-Founder

Berklee College of Music graduate turned ed-tech founder. 10 years leading product, sales & design in online education. Bootstrapped Muzie.Live to $70K ARR and 25K users with zero outside capital. Owns the go-to-market, product vision, and developer experience for Hiyve.

Berklee College of Music Product & Design Go-To-Market Bootstrapped to Profitability
KR

Karl Reti

CTO & Co-Founder

Serial entrepreneur with 4 successful exits and 40+ years of engineering leadership. Former Chief Architect at Telstra (Australia's largest telco, $20B+ revenue) - designed systems serving millions of concurrent users. Director of Engineering at Athena Health (healthcare tech, IPO'd). Built the entire Hiyve SDK infrastructure - video engine, server network, AI pipeline - from the ground up. Father-son founding team with Sam.

4x Exits Chief Architect · Telstra ($20B+) Director · Athena Health (IPO) 40+ Years Engineering Video & Real-Time Infrastructure
The Ask

We're raising

$1.5M

The SDK is built. The infrastructure is proven. We're raising to capture the market, not figure out the product.

$1.5M Seed Round
Team & Salaries (2 founders + 2 hires)60%
Marketing & Developer Growth15%
SDK Infrastructure (AI, Video, Hosting)10%
Legal, Compliance & Ops (SOC 2, HIPAA)10%
Reserve & Contingency5%

The product is built. The market is open. This is the fuel.

Investor FAQ

Questions we
get asked.

Why not just use Jitsi? It's free and open-source.
Jitsi requires self-hosting, dedicated DevOps headcount, has zero AI, fragile recording, and no compliance certifications. Total cost of ownership at scale often exceeds a managed SDK.
$70K ARR is early. How do you get to $1M?
$70K is from Muzie.Live - proof the SDK works, not the growth engine. At blended $0.018/min, ~50 customers averaging ~130 meeting hrs/day = $1M ARR. Developer-led growth + direct outreach gets us there.
What's your moat? Can someone just copy this?
Three layers: (1) Full-stack integration - 3+ years of R&D already done. (2) High switching costs - once you build on an SDK, migration is painful. (3) AI data flywheel - every session makes our models smarter.
Two founders, no team. Can you execute?
Karl has 4 exits and 40+ years in engineering. Sam bootstrapped Muzie.Live to profitability solo. We already built the entire SDK, shipped a live platform, and launched Hiyve.io as a two-person team. This raise adds DevRel and a Sr. SDK Engineer.
How is SDK pricing competitive?
$0.003/min sits in the market sweet spot. Agora: $0.004, Twilio: $0.004, Chime: $0.0034, Daily: $0.04+. Volume discounts for high-usage customers. Full pricing at hiyve.io.
What does "25K users" mean exactly?
End users on our music education platform, not SDK developer customers. They prove the SDK handles real-world load. We're now packaging that same infrastructure for external developers.
What if a big player (AWS, Google) builds this?
Chime SDK exists but has terrible DX. Google has no public video SDK. Cloud providers optimize for compute revenue, not developer experience. The opportunity is the experience layer - Stripe won payments despite banks having APIs.
Why a father-son team?
Eliminates co-founder risk - the #1 reason startups fail. Perfect trust, complementary skills (product/GTM + deep engineering), and zero politics. We ship fast.
Hiyve
Get In Touch

Let's Build.

The AI-native video platform replacing a broken $12B market.

Website hiyve.io
SDK Docs sdk.hiyve.dev
Email sam@hiyve.io
Phone 978-809-9550
Hiyve SDK
Developer Infrastructure
Hiyve.io
AI Video Platform
Muzie.Live
Revenue & Proof