Raising $1.5M Seed

Ship Video in
Minutes, Not Months

Stripe made payments a single API call. Hiyve does the same for video. One SDK - video, AI, chat, recording, collaboration - all production-ready. Proven across 250,000+ live sessions.

250K+ Sessions Powered
25K+ Platform Users
$70K ARR (Bootstrapped)
$33B Total Market
npm install @hiyve/react Ship in Minutes, Not Months $33B Total Addressable Market Modular SDK - Video · AI · Chat · Whiteboard · Recording Muzie.Live - 250K Sessions on Hiyve SDK Enterprise-Grade Video + Built-In AI in One Package Works With Any Tech Stack - React, Vue, or Vanilla JS HIPAA & SOC 2 Ready npm install @hiyve/react Ship in Minutes, Not Months $33B Total Addressable Market Modular SDK - Video · AI · Chat · Whiteboard · Recording Muzie.Live - 250K Sessions on Hiyve SDK Enterprise-Grade Video + Built-In AI in One Package Works With Any Tech Stack - React, Vue, or Vanilla JS HIPAA & SOC 2 Ready

Building video is
broken

Every company needs video - but building it in-house takes 12–18 months and a team of video infrastructure specialists. Today's options force a painful choice: buy a rigid app, or burn runway building from scratch.

18 Months Before a Single User Connects

Building video from scratch means hiring specialists, standing up infrastructure, and spending over a year before a single user connects. Competitors ship features while you're still trying to get a stable call.

5 Vendors Duct-Taped Together

Video, chat, recording, AI, file sharing - all from different vendors. Five contracts, five billing cycles, and one breaking change away from everything falling apart.

AI That Only Works After the Call Ends

Every platform claims "AI powered" but it's just a transcript dumped after the call ends. No real-time coaching, no live objection handling, no in-call intelligence. By the time you see the summary, the deal is already lost.

Build or Buy - Pick One

Build it yourself and burn 18 months, or use a prebuilt platform and look like everyone else. Current solutions force this tradeoff — and it hasn't changed in a decade. That's the gap Hiyve fills.

Works in the Demo, Breaks in Production

Most solutions look great in a demo. Then real users join on spotty connections from across the world. Audio cuts out, video freezes, calls drop — and customers churn.

Compliance Is Your Problem

HIPAA, SOC 2, end-to-end encryption. When you stitch together multiple vendors, every integration point is a compliance gap you have to close yourself.

We didn't plan to
build a video SDK.

We started by building Muzie.Live, a music education platform where audio and video quality is everything. We tried every SDK on the market. None of them were good enough.

Started with Muzie.Live

We built a music education platform that needed studio-quality audio and reliable video. Music is one of the hardest real-time audio problems. Latency, compression, and quality all matter more than in a typical video call.

Tried Chime, Twilio, and others

We used Amazon Chime, Twilio, and several other SDKs. The audio quality was poor, the integration took months, and none of them gave us the control we needed. Every SDK forced us to compromise on the experience.

Built our own from scratch

So we built the entire video and audio stack ourselves. Custom media servers, adaptive quality, low-latency audio optimized for live music. The result: Muzie.Live became known for having the best call quality in music education.

Competitors started asking to use our tech

Other music education platforms noticed our quality and started reaching out, asking if they could use our video infrastructure. That's when we realized: the SDK we built for ourselves is the product. Now we're packaging it for every developer who needs video.

Build it your way.
Or use it out of the box.

Two products, one platform. The SDK serves companies that want to embed video into their own product. Hiyve.io serves teams that want a branded AI video platform they can deploy immediately. Both drive revenue from day one.

  • Two go-to-market paths — developer SDK for custom integrations, or a ready-to-deploy platform for instant revenue
  • Usage-based pricing means revenue compounds automatically as customers scale
  • Real-time AI copilot (expressions, tone, body language) — a moat no competitor has built
  • One platform replaces 5 vendors — higher margins for customers, lower churn for us
  • Enterprise compliance (HIPAA & SOC 2) unlocks healthcare, finance, and education verticals
First call in < 5 minutes Competitors take days to weeks
app.tsx - Hiyve SDK
Try it Live

Build it, buy it, or
both.

The SDK is the core product. But not every company wants to build. Some just want an AI video tool that works out of the box. Hiyve serves both.

PRIMARY PRODUCT
Developer SDK

Hiyve SDK

The primary revenue driver. Usage-based pricing means every minute of every call generates revenue — and it compounds as customers grow.

  • $0.003/min per participant — competitive with market rate
  • Replaces 5 vendors → higher customer retention
  • AI copilot is the moat — no competitor offers it
  • HIPAA & SOC 2 → access to regulated verticals
LIVE
Platform

Hiyve.io

Predictable MRR layer. Ready-to-deploy AI video that teams can brand as their own — no engineering required on their end.

  • $16/user/mo — predictable recurring revenue
  • White-label → premium enterprise tier
  • Same AI copilot, zero integration friction
REVENUE
Proof of Infrastructure

Muzie.Live

Music education platform that proves the SDK works at scale. This is our revenue engine today.

$70K
ARR
25K+
Users
250K+
Sessions

The SDK is
already in production.

Most developer tools raise before they have a single customer. Our SDK already powers a live platform with paying users, real revenue, and hundreds of thousands of sessions.

0
Live Video Sessions
Powered by SDK
0
Active Users
on Muzie.Live
$0
Bootstrapped Revenue
(Muzie.Live)
0
Uptime Across
All Sessions

Why this matters: Muzie.Live isn't the target of this raise - it's the proof. Every component of the Hiyve SDK has been validated under real load with real users. The SDK works. Now we're packaging it for every developer who needs video.

A $33B market
becoming $85B

The video infrastructure and communications platform market is exploding - driven by the same AI shift that created Hiyve. Every software product will need embedded intelligent video.

Total Addressable Market (Video Infrastructure + AI) ~$33B today → $85B by 2035
Serviceable Market (Education, Healthcare, Industry Software) ~$12B
1% Capture = Revenue Potential $120M+
SDK Beachhead
Education & Telehealth
Expansion
Industry Software + Enterprise
Timing
AI-Native Shift -Right Now

The market is
wide open.

Four things are happening at once that create a rare window for a new entrant to win the video SDK market.

Twilio Shook Developer Trust

Twilio announced they were sunsetting Programmable Video in December 2023 - forcing thousands of developers to scramble for alternatives. They reversed the decision six months later, but the damage is done. Developers don't build critical infrastructure on platforms they can't trust.

Trust Crisis

Cloudflare Acquired Dyte

Cloudflare bought Dyte in April 2025 for its video SDK team and technology, then put the SDKs into maintenance mode. Dyte's customers now face an uncertain future - and another platform shift. The pattern is clear: standalone video SDKs are consolidation targets.

Consolidation

Open-Source Hit a Ceiling

Jitsi proved demand for self-hosted video, but its parent company 8x8 is under financial pressure with layoffs. Zero AI, fragile recording, no compliance certifications, and scaling requires dedicated headcount. The "free" option has hidden costs that exceed commercial alternatives at scale.

OSS ≠ Free

AI Changed What "Video" Means

Every legacy platform treats AI as a bolt-on — a transcript after the call ends. Hiyve's AI reads facial expressions, tone of voice, and body language in real time, then coaches users through objections and questions as they happen. Not post-call analysis. In-call intelligence.

AI-Native

The bottom line: Developers are actively shopping for a new video SDK they can trust. Incumbents are losing credibility, open-source can't scale, and nobody has shipped an AI-native solution with managed infrastructure and pre-built UI. That's exactly what Hiyve is.

We know the
playing field.

Video infrastructure is a crowded market with clear incumbents — but every major player is either losing revenue, cutting teams, or pivoting away. No one has combined managed infrastructure, ready-to-ship UI, and AI-native intelligence into a single platform. That's our gap.

Capability Hiyve SDK Jitsi (OSS) Agora Twilio Chime SDK Daily
Pre-Built UI Components ✓ Full ✗ None ~ Basic ✗ None ~ Basic ~ iframe
AI Built Into Core ✓ Native ✗ None ✗ Bolt-on ✗ Bolt-on ~ AWS add-on ~ Bots API
Managed Infrastructure ✓ Full ✗ Self-host only ✓ Yes ✓ Yes ✓ Yes ✓ Yes
Collaboration (Chat, Whiteboard) ✓ Built-in ~ Basic chat ~ Chat only ✗ None ~ Messaging ✗ None
Cloud Recording ✓ Built-in ~ Jibri (fragile) ✓ Yes ✓ Yes ✓ Yes ✓ Yes
Time to First Call Minutes Weeks–Months Days Days Days–Weeks Days
Pricing (per min) $0.003 "Free"* $0.004+ $0.004 $0.0034 $0.04+
Vendor Risk ✓ Low ~ 8x8 layoffs ~ Declining rev ~ Trust issues ~ AWS lock-in ~ Pivoting

*Jitsi is open-source but requires self-hosting, DevOps headcount, and has zero compliance certifications. The real cost at scale often exceeds commercial SDKs.

Full-Stack = Higher Switching Costs

Competitors sell one piece of the stack. Hiyve bundles infrastructure + UI + AI + collaboration. Once a customer builds on Hiyve, the switching cost is enormous — driving retention and expansion revenue.

AI-Native = Defensible Moat

AI isn't a bolt-on — it's built into the core platform. Real-time coaching through facial expressions, tone, and body language is something incumbents can't retrofit. This is our deepest competitive advantage.

Battle-Tested = De-Risked

250K+ sessions on Muzie.Live prove this isn't a prototype. The platform handles real load, real users, and real edge cases — today. That's product-market validation before raising.

SDK revenue
compounds.

SDK pricing is usage-based - as customers grow, so does our revenue. SaaS subscriptions layer on predictable recurring income. Two revenue streams that compound together.

Primary - SDK

Hiyve SDK

$0.003/min per participant
  • Usage-based - revenue grows with every customer
  • Free tier to start, volume discounts at scale
  • Paid add-ons: AI, recording, compliance
  • Revenue compounds as customer traffic grows
  • Competitive with market rate ($0.002-$0.004/min)
Growth Engine - SaaS

Hiyve.io Platform

from $16/user/mo
  • Predictable MRR - monthly subscriptions
  • White-label premium tier for enterprise
  • High retention - mission-critical tool
  • Enterprise plans available
  • Ready-to-deploy — teams go live without writing a line of code

Land developers.
Expand into enterprises.

Developer-led growth is the proven playbook for infrastructure companies (Twilio, Stripe, Datadog). Developers discover us, integrate fast, and usage compounds as their product scales. No enterprise sales team needed to start — expansion revenue kicks in automatically.

Free tier
First call in 5 min
Dev ships product
Usage grows
Revenue expands
Usage-based pricing means revenue scales with every customer's growth. Industry NDR: 130–155%.
The math: 50 customers × ~130 meeting hours/day each ≈ 6,500 hours/day = $1M+ ARR
1
Phase 1 - Months 0-6

Capture developers

  • 10,000 free minutes/month - no credit card, no sales call
  • SEO for high-intent queries: "video SDK", "video API", "Twilio alternative"
  • Content marketing: comparison posts, migration guides, case studies
  • Product Hunt & Hacker News launches
  • Founder-led outreach to CTOs building video features
Milestone 500 developers, 50 paying accounts
2
Phase 2 - Months 6-12

Go vertical, go deep

  • Vertical campaigns for telehealth & education (our strongest market fit)
  • Hackathon sponsorships - 2 to 3 per quarter (Twilio's most effective early channel)
  • Startup credits program - $500 free credits to onboard early-stage companies
  • Developer community on Discord + weekly content
  • Hiyve.io platform sales to non-developer teams
Milestone $500K ARR
3
Phase 3 - Months 12-24

Layer enterprise on PLG

  • Enterprise sales on top of self-serve base - the Twilio "land and expand" model
  • AWS & Azure marketplace listings for procurement-friendly purchasing
  • Channel partnerships with system integrators & consultancies
  • White-label platform deals for large organizations
  • Expand existing accounts through usage growth (130%+ NDR target)
Milestone $1.5M ARR - Series A ready
This is the same playbook that took Twilio to a $1.2B IPO and SendBird to unicorn status with 90% inbound leads. Developer-led growth works because developers choose their own tools - and the best tool wins.

Built by people who
ship & scale.

SR

Sam Reti

CEO & Co-Founder

Berklee College of Music graduate turned ed-tech founder. Spent years as a professional musician and teacher before building his first ed-tech product - then pivoted that experience into Muzie.Live. 10 years leading product, sales & design in online education. Bootstrapped Muzie.Live to profitability with zero outside capital.

Berklee College of Music Product & Design Go-To-Market Bootstrapped to Profitability
KR

Karl Reti

CTO & Co-Founder

Serial entrepreneur with 4 successful exits and 40+ years of engineering leadership. Former Chief Architect at Telstra (Australia's largest telco, $20B+ revenue) - designed systems serving millions of concurrent users. Director of Engineering at Athena Health (healthcare tech, IPO'd). Built the entire Hiyve SDK infrastructure - video engine, server network, AI pipeline - from the ground up. Father-son founding team with Sam.

4x Exits Chief Architect · Telstra ($20B+) Director · Athena Health (IPO) 40+ Years Engineering Video & Real-Time Infrastructure

Raising to hire: 1 Developer Advocate / Sales · 1 Senior SDK Engineer

We're raising

$1.5M

The SDK is built. The infrastructure is proven. We're raising to capture the market, not figure out the product.

$1.5M Seed Round
Team & Salaries (2 founders + 2 hires)60%
Marketing & Developer Growth15%
SDK Infrastructure (AI, Video, Hosting)10%
Legal, Compliance & Ops (SOC 2, HIPAA)10%
Reserve & Contingency5%

The product is built. The market is open. This is the fuel.

Seed to Series A in 18 months

Clear milestones that de-risk the business and position us to raise Series A at a significantly higher valuation.

Months 1–3

Foundation

Hire + Ship

Hire DevRel + Sr Engineer. Launch public SDK documentation, developer community, and first 10 design partners.

Months 4–8

Traction

50+ Devs

50+ developers building on Hiyve. First enterprise contracts. Content marketing and developer community growth flywheel.

Months 9–14

Scale

$1M ARR

Hit $1M ARR from SDK + SaaS. 15-25% month-over-month growth. Launch Hiyve.io SaaS alongside SDK revenue.

Month 18

Series A

$1.5M ARR

Raise Series A with $1.5M+ combined ARR, proven unit economics, growing developer community, and clear path to $10M ARR.

Questions we
get asked.

Why not just use Jitsi? It's free and open-source.
"Free" is misleading at scale. Jitsi requires dedicated infrastructure headcount, has zero AI, fragile recording, no compliance certifications, and quality degrades past 75 participants. The total cost of ownership — servers, engineering time, compliance — often exceeds a managed platform. Hiyve gives you everything production-ready on day one.
$70K ARR is early. How do you get to $1M?
Current revenue comes from Muzie.Live — our own product on the SDK. It proves the tech works but isn't the growth engine. The SDK itself hasn't been sold externally yet. With SDK + recording revenue, ~6,500 meeting hours per day across the network generates $1M ARR. That's roughly 50 customers averaging ~130 meeting hours per day — achievable with developer-led growth and direct sales.
What's your moat? Can someone just copy this?
Three layers: (1) Full-stack integration - combining managed video infra, pre-built UI, and native AI into one SDK is 3+ years of R&D that's already done. (2) Developer lock-in - once you build on an SDK, switching cost is enormous. (3) Data compound - every session makes our AI smarter, creating a flywheel competitors can't replicate from scratch.
Two founders, no team. Can you execute?
Karl has 4 exits and 40+ years building engineering teams. Sam bootstrapped Muzie.Live to profitability with zero outside capital. Together we've already built the entire SDK, shipped a live platform, and launched Hiyve.io — all as a two-person team. Raising lets us hire 2 key roles: DevRel and a Sr. SDK Engineer.
How is SDK pricing competitive?
$0.003/min per participant - right in the market sweet spot. Agora and Twilio charge $0.004/min, Chime SDK charges $0.0034/min. Daily charges $0.04+/min. Jitsi is "free" but the real cost is DevOps headcount, infrastructure, and compliance — which often exceeds managed SDK pricing at scale. We also offer volume discounts for high-usage customers. Full pricing at hiyve.io.
What does "25K users" mean exactly?
Muzie.Live users are end users on our music education platform — not SDK developer customers. They prove the SDK handles real-world load at scale. We're now packaging what powers Muzie.Live for external developers.
What if a big player (AWS, Google) builds this?
Amazon Chime SDK already exists - it's cheap but has terrible developer experience. Google has no public video SDK. Big cloud providers optimize for compute revenue, not developer experience. The opportunity is in the developer experience layer - just like Stripe won payments despite banks having APIs. We're the Stripe of video.
Why a father-son team?
Unusual? Yes. But it eliminates co-founder risk - the #1 reason startups fail. We have perfect trust, complementary skills (product/sales + deep engineering), and zero ego about who does what. Karl brings 40+ years of enterprise engineering. Sam brings product sense and market awareness. We ship fast because there's no politics.
Hiyve

Let's Build.

The AI-native video platform replacing a broken $12B market.

Website hiyve.io
SDK Docs sdk.hiyve.dev
Email sam@hiyve.io
Phone 978-809-9550
Hiyve SDK
Developer Infrastructure
Hiyve.io
AI Video Platform
Muzie.Live
Revenue & Proof